Citroen set to launch green sub-brand

Citroen set to launch green sub-brand

According to insider rumours Citroen is considering launching a separate brand just for eco-friendly vehicles. Earlier this year, the French automaker announced a new high-end brand that would bring premium features to its existing vehicle platforms. The first production vehicle under the green brand would borrow greatly from the C-Cactus concept which appeared at the Frankfurt Motor Show in 2007 but be built atop the automaker’s C4 platform.

Expect some innovative uses of materials, as previewed on the C-Cactus project, along with a fuel-saving powertrain of some sort. Options include going fully electric, using a hybrid system or using a small three-cylinder diesel engine that would put out less than 100 g/km of carbon emissions. It all sounds positive, but let’s just hope Citroen puts a happier face on the new vehicle than what appeared on the C-Cactus concept.

According to insider rumours Citroen is considering launching a separate brand just for eco-friendly vehicles. Earlier this year, the French automaker announced a new high-end brand that would bring premium features to its existing vehicle platforms. The first production vehicle under the green brand would borrow greatly from the C-Cactus concept which appeared at the Frankfurt Motor Show in 2007 but be built atop the automaker’s C4 platform.

Expect some innovative uses of materials, as previewed on the C-Cactus project, along with a fuel-saving powertrain of some sort. Options include going fully electric, using a hybrid system or using a small three-cylinder diesel engine that would put out less than 100 g/km of carbon emissions. It all sounds positive, but let’s just hope Citroen puts a happier face on the new vehicle than what appeared on the C-Cactus concept.

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