Citroen DS3 coming to NZ in 2010

Citroen DS3 coming to NZ in 2010

Citroen DS3 fq

The Citroen DS3 will make its world debut at the Frankfurt International Motor Show on 15 September 2009 and is apparently going to combine luxury, style and exclusivity in a smaller package that meets today’s demands for fuel efficient, low emission cars.

“The past few years have seen a significant change in market demand,” explains Lawrie Malatios, General Manager for Citroen in New Zealand. “Driven in many countries not just by a desire by motorists to do the right thing by the environment but also by aggressive tax regimes based on differential taxation based on emissions and fuel consumption, many motorists are now down-sizing their cars into market sectors that have in the past been almost the exclusive preserve of cheap, basic cars.”

“This new group of small car buyers want the advantages of owning a small car, but they also wish to maintain the style, comfort, equipment levels and exclusivity of larger cars. A well or even very well equipped version of an existing car in this size category is not sufficient for this new class of car buyers. They want a car designed and built to their specific needs and desires. The Citroën DS3 is this car, designed and built for style and exclusivity, equipped for luxury and comfort, but with the size and technology that makes it environmentally sensitive and easy to use in the city,” says Malatios.

The DS3 is the first Citroen model to use the new naming convention for its elite models and will be followed by the DS4 and DS5. Setting the DS3 apart from the rest of the Citroen range is its own style, including a ‘floating’ roof and a ‘shark fin’ that assists visual interest.

The DS3 also offers a high level of personalisation so each new owner can create a car to their own tastes. Exterior personalisation components include the roof, body, rearview mirror housings and wheels. Inside, customers get a choice of dashboard strip, gearstick knob and a host of other interior equipment with a range of colours, fabrics and materials.

The DS3’s emissions are as low as 99 g/km. It will ship in Europe with a choice of five carbon-efficient Euro V engines. Including two HDi DPFS units developing 110 bhp and 90 bhp and three petrol engines with the THP 150, VTi 120 and VTi 95.

The Citroen DS3 will arrive in New Zealand the second half of 2010, when local prices and specification will be announced.

Citroen DS3 fq

The Citroen DS3 will make its world debut at the Frankfurt International Motor Show on 15 September 2009 and is apparently going to combine luxury, style and exclusivity in a smaller package that meets today’s demands for fuel efficient, low emission cars.

“The past few years have seen a significant change in market demand,” explains Lawrie Malatios, General Manager for Citroen in New Zealand. “Driven in many countries not just by a desire by motorists to do the right thing by the environment but also by aggressive tax regimes based on differential taxation based on emissions and fuel consumption, many motorists are now down-sizing their cars into market sectors that have in the past been almost the exclusive preserve of cheap, basic cars.”

“This new group of small car buyers want the advantages of owning a small car, but they also wish to maintain the style, comfort, equipment levels and exclusivity of larger cars. A well or even very well equipped version of an existing car in this size category is not sufficient for this new class of car buyers. They want a car designed and built to their specific needs and desires. The Citroën DS3 is this car, designed and built for style and exclusivity, equipped for luxury and comfort, but with the size and technology that makes it environmentally sensitive and easy to use in the city,” says Malatios.

The DS3 is the first Citroen model to use the new naming convention for its elite models and will be followed by the DS4 and DS5. Setting the DS3 apart from the rest of the Citroen range is its own style, including a ‘floating’ roof and a ‘shark fin’ that assists visual interest.

The DS3 also offers a high level of personalisation so each new owner can create a car to their own tastes. Exterior personalisation components include the roof, body, rearview mirror housings and wheels. Inside, customers get a choice of dashboard strip, gearstick knob and a host of other interior equipment with a range of colours, fabrics and materials.

The DS3’s emissions are as low as 99 g/km. It will ship in Europe with a choice of five carbon-efficient Euro V engines. Including two HDi DPFS units developing 110 bhp and 90 bhp and three petrol engines with the THP 150, VTi 120 and VTi 95.

The Citroen DS3 will arrive in New Zealand the second half of 2010, when local prices and specification will be announced.

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