Citroen DS on the comeback trail

Citroen DS on the comeback trail

Citroen DS fq

The cult favourite Citroen DS is set to finally make a big comeback. Citroen is ready to launch a global rebranding campaign later today in conjunction with its 90th birthday, and along with upgrading its dealers and providing better post-sales support, Citroen will introduce a new segment of “near-premium” models that will revive the DS nameplate.

The first concept, a small car wearing a DS3 badge, will be unveiled at the Geneva Motor Show this March and hit the European market in the first half of 2010. Citroen will expand the range to include a lower-midsize vehicle, dubbed the DS4, due to go on sale in 2011, while a third model, an upper-medium sized sedan wearing a DS5 nameplate, will arrive in showrooms in late 2011.

The new DS range of vehicles will be positioned higher than their corresponding C3, C4 and C5 kin, and will likely feature more striking designs and luxurious appointments. Check back for more details on the DS’ comeback shortly.

Citroen DS fq

The cult favourite Citroen DS is set to finally make a big comeback. Citroen is ready to launch a global rebranding campaign later today in conjunction with its 90th birthday, and along with upgrading its dealers and providing better post-sales support, Citroen will introduce a new segment of “near-premium” models that will revive the DS nameplate.

The first concept, a small car wearing a DS3 badge, will be unveiled at the Geneva Motor Show this March and hit the European market in the first half of 2010. Citroen will expand the range to include a lower-midsize vehicle, dubbed the DS4, due to go on sale in 2011, while a third model, an upper-medium sized sedan wearing a DS5 nameplate, will arrive in showrooms in late 2011.

The new DS range of vehicles will be positioned higher than their corresponding C3, C4 and C5 kin, and will likely feature more striking designs and luxurious appointments. Check back for more details on the DS’ comeback shortly.

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