Chrysler turning its back on Hemi branding

Chrysler turning its back on Hemi branding

Chrysler has introduced muscular V8 engines carrying the Hemi moniker twice in the last fifty years, and is now reportedly preparing to once again cut down the Hemi name. It’s all about marketing in this time of green credentials and eco awareness and the Hemi needs to be rebranded.  Dodge vehicles and Ram trucks will still unashamedly use the Hemi engine, and it will continue to be available in some Jeeps and the Chrysler 300, but it will be downplayed as a mere “5.7-litre V8″ in those brands. So the Hemi engine will still be available in the cars where it’s not a massive selling point.

According to The Wall Street Journal, the Hemi’s Multi-Displacement System will also be given more marketing angle at talking up the engine’s fuel-saving abilities. With Chrysler’s V6 finally becoming fully competitive with Ford and GM combined with a desire by the new management to bulid a more refined and efficient image, it seems that the iconic motor will be waiting behind the scenes. Who knows what the future holds for the big Hemi, but for now it lives on.

Chrysler has introduced muscular V8 engines carrying the Hemi moniker twice in the last fifty years, and is now reportedly preparing to once again cut down the Hemi name. It’s all about marketing in this time of green credentials and eco awareness and the Hemi needs to be rebranded.  Dodge vehicles and Ram trucks will still unashamedly use the Hemi engine, and it will continue to be available in some Jeeps and the Chrysler 300, but it will be downplayed as a mere “5.7-litre V8″ in those brands. So the Hemi engine will still be available in the cars where it’s not a massive selling point.

According to The Wall Street Journal, the Hemi’s Multi-Displacement System will also be given more marketing angle at talking up the engine’s fuel-saving abilities. With Chrysler’s V6 finally becoming fully competitive with Ford and GM combined with a desire by the new management to bulid a more refined and efficient image, it seems that the iconic motor will be waiting behind the scenes. Who knows what the future holds for the big Hemi, but for now it lives on.

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