Chrysler to only sell Jeep outside U.S

Chrysler to only sell Jeep outside U.S

Chrysler Jeep

Fresh details about the international future of Chrysler brands has recently come to light. According to reports Chrysler will withdraw all but the Jeep brand from markets outside North America.

Apparently Jeep will remain an international brand because of its iconic status and global name recognition, while Chrysler, Dodge and the new Ram brand will be restricted to the North American markets.

This news may disappoint some American car fans but it makes sense for Chrysler because in recent years the North American market has accounted for around 90 percent of Chrysler’s sales.

The new plan is also expected to see the introduction of new fuel-efficient models to the US, using Fiat-developed technology. The Chrysler brand is expected to share and get most of its platforms from Lancia, which Fiat also owns.

Fiat will also take over development of the rear-wheel-drive platform scheduled to underpin the next generation 300C, replacing its own existing rear-wheel-drive project in Europe.

Alfa Romeo is also set to benefit by adding a new SUV to its future line-up, using platforms drawn from Chrysler.

Chrysler Jeep

Fresh details about the international future of Chrysler brands has recently come to light. According to reports Chrysler will withdraw all but the Jeep brand from markets outside North America.

Apparently Jeep will remain an international brand because of its iconic status and global name recognition, while Chrysler, Dodge and the new Ram brand will be restricted to the North American markets.

This news may disappoint some American car fans but it makes sense for Chrysler because in recent years the North American market has accounted for around 90 percent of Chrysler’s sales.

The new plan is also expected to see the introduction of new fuel-efficient models to the US, using Fiat-developed technology. The Chrysler brand is expected to share and get most of its platforms from Lancia, which Fiat also owns.

Fiat will also take over development of the rear-wheel-drive platform scheduled to underpin the next generation 300C, replacing its own existing rear-wheel-drive project in Europe.

Alfa Romeo is also set to benefit by adding a new SUV to its future line-up, using platforms drawn from Chrysler.

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