Chrysler looking to resurrect the Barracuda badge

Something quite special for the muscle car scene happened at the recently held SEMA show in Las Vegas. Ralph Gilles, the big cheese at Chrysler’s Dodge brand in the states came out and told a crowd of Mopar-obsessed fans that a resurrection of the classic Barracuda may be on the cards.

It’s not as crazy as it sounds, especially with Dodge already re-released the Challenger, which was the Barracuda’s fellow pony car sibling from 1970 through 1974, so the new vehicles platform has already been developed. The bigger question is how exactly would Chrysler differentiate the two models if they shared a platform and featured similar styling? Also, how would the model fit into the current Chrysler range? Being that the Plymouth brand was phased out from the Chrysler Group’s portfolio back in 2001, if the ‘Cuda brought back from oblivion, it would most likely be marketed under the Chrysler brand.

“There’s a lot of pressure on us to bring the ‘Cuda back,” said Ralph Gilles, he added that “the customers have been stomping their feet for it.”

This is the second occasion that the Chrysler Group has looked into bringing back the ‘Cuda nameplate, but due to ownership changes and of course, last year’s bailout, the company was forced to put all plans on hold. But now, with improved financial stability it could be time for this motoring icon to return to the fold. Stay tuned.

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