Cadillac no longer coming to NZ

Cadillac no longer coming to NZ

Cadillac CTS fq

If you thought the global economic slowdown currently affecting the automotive couldn’t reach us down here in NZ, you thought wrong. Luxury American brand Cadillac is no longer coming to New Zealand and Australia as previously planned (click here for news item). GM Holden chairman Mark Reuss made the announcement Thursday, Reuss said it was a “very painful decision” for him to make but he believed it was the right one given the current economic climate.

While not dismissing the proposal completely of the GM Premium Brand coming to NZ and Australia he said it would be indefinitely delayed. Given the current market conditions, he felt the timing was wrong to introduce Caddy, which would be a niche brand here, into our tough market. He said that he had spoken to the three New Zealand dealers who had taken up the Cadillac brand and all had agreed with his decision. That comes as no big surprise, since it’s likely none of them had great interest in seeing shiny, expensive Cadillacs collecting dust on their lots.

General Motors will now turn its attention to strengthening the Holden brand in NZ while it waits and hopes for the market to rebound. As for Cadillac, the door’s been opened now, but clearly only when economic conditions are right.

Cadillac CTS fq

If you thought the global economic slowdown currently affecting the automotive couldn’t reach us down here in NZ, you thought wrong. Luxury American brand Cadillac is no longer coming to New Zealand and Australia as previously planned (click here for news item). GM Holden chairman Mark Reuss made the announcement Thursday, Reuss said it was a “very painful decision” for him to make but he believed it was the right one given the current economic climate.

While not dismissing the proposal completely of the GM Premium Brand coming to NZ and Australia he said it would be indefinitely delayed. Given the current market conditions, he felt the timing was wrong to introduce Caddy, which would be a niche brand here, into our tough market. He said that he had spoken to the three New Zealand dealers who had taken up the Cadillac brand and all had agreed with his decision. That comes as no big surprise, since it’s likely none of them had great interest in seeing shiny, expensive Cadillacs collecting dust on their lots.

General Motors will now turn its attention to strengthening the Holden brand in NZ while it waits and hopes for the market to rebound. As for Cadillac, the door’s been opened now, but clearly only when economic conditions are right.

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