Bugatti builds three special Veyrons for Dubai

Bugatti builds three special Veyrons for Dubai

Bugatti Veyron Dubai fq

In any business it pays to show your customer base that they are valued and loved. Although Bugatti claims to be losing money on each Veyron it builds, that doesn’t mean its marketing strategists don’t know how to earn a crust. How so? Well, this month’s Dubai Motor Show sees the supercar builder unveil a trio of special edition models in one of its most important markets.

The Middle East specials will consist of the Veyron Nocturne, which features “galvanized side windows” that add continuity to the polished aluminum body panel accents, and there are also polished wheels and a “black nanocoated magnesium dashboard” with a center console rendered in galvanized platinum. It’s exclusive with only five vehicles to be built.

Bugatti will also show its Veyron “Sang d’Argent” and a convertible Grand Sport “Soliel de Nuit” model for those that like a little sweltering sun in their face. The Sang d’Argent comes with a silver metallic finish and alloys pinched from the Grand Sport and the Soliel de Nuit uses a country theme with colors that include a silver metallic lower and an impossibly deep upper blue finish and a Havanna interior with quilted seats.

If you’re interested, the limited edition Bugattis will be available in the first quarter of 2010 and you’ll need to find anywhere from 1.45 million euro to 1.65 million euro to pick one up.

Bugatti Veyron Dubai fq

In any business it pays to show your customer base that they are valued and loved. Although Bugatti claims to be losing money on each Veyron it builds, that doesn’t mean its marketing strategists don’t know how to earn a crust. How so? Well, this month’s Dubai Motor Show sees the supercar builder unveil a trio of special edition models in one of its most important markets.

The Middle East specials will consist of the Veyron Nocturne, which features “galvanized side windows” that add continuity to the polished aluminum body panel accents, and there are also polished wheels and a “black nanocoated magnesium dashboard” with a center console rendered in galvanized platinum. It’s exclusive with only five vehicles to be built.

Bugatti will also show its Veyron “Sang d’Argent” and a convertible Grand Sport “Soliel de Nuit” model for those that like a little sweltering sun in their face. The Sang d’Argent comes with a silver metallic finish and alloys pinched from the Grand Sport and the Soliel de Nuit uses a country theme with colors that include a silver metallic lower and an impossibly deep upper blue finish and a Havanna interior with quilted seats.

If you’re interested, the limited edition Bugattis will be available in the first quarter of 2010 and you’ll need to find anywhere from 1.45 million euro to 1.65 million euro to pick one up.

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