Boxster and Cayman rebranding as 718 model series

Boxster and Cayman rebranding as 718 model series

_36I0640Porsche will rebrand its two mid-engined sports cars to become the 718 Boxster and 718 Cayman when introducing the updated vehicles to the New Zealand market in 2016.

The 718 designation is a reference to the Porsche sports car of 1957 which enjoyed success in many races.

The new 718 Boxster and 718 Cayman will share not only design cues but also similar technical specifications with both cars powered by the same power turbocharged four-cylinder boxer engine, says the manufacturer.

Porsche will use the introduction in 2016 as an opportunity to align its product 718 series positioning in the same vein as the 911 series, so the Boxster Roadster will be positioned and priced at the same price as the Cayman Coupe.

Porsche says it has a long tradition with four-cylinder boxer engines and they have all enjoyed success in racing series, both past and present.

In the late 1950s, the 718, a successor to the Porsche 550 Spyder, represented the highest configuration level of the four-cylinder boxer engine.

Whether it was competing in the 12-hour race at Sebring in 1960 or at the European Hill Climb Championship that ran between 1958 and 1961, the Porsche 718 prevailed against numerous competitors with its powerful and efficient four-cylinder boxer engine says the manufacturer.

The 718 took first place three times between 1959 and 1960 at the legendary Italian Targa Florio in Sicily. At the 24 Hours of Le Mans race of 1958, the 718 RSK with its 142-hp four-cylinder engine scored a class victory.

In 2014, Porsche returned to the top category of Le Mans and the WEC with the 919 Hybrid race car. The LMP1 vehicle, designed for extreme efficiency, is the most complex race car Porsche has ever built.

It serves as a platform for fundamental technology research for future production models – combining two different energy recovery systems with a two-litre four-cylinder turbocharged engine.

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