BMW NZ pulls off April 1 trade-in

BMW NZ pulls off April 1 trade-in

Most April fools day gags have a pay off of laughs, but BMW New Zealand’s 2015 effort included rewarding someone with a new car.

The ‘joke’ allowed Tianna Marsh to swap her 15-year old Nissan Avenir for a brand new BMW 1 Series worth almost $50,000.

“BMW is world-renowned as being the maker of the Ultimate Driving Machine, but also as the creator of many memorable April Fool’s Day pranks,” says BMW NZ managing director Nina Englert.

“This year’s effort, our most audacious and elaborate yet, is one we’re particularly proud of as we believe this reverse April 1 joke to be a world first, especially giving away a brand new car.”

More than 145,000 copies of the NZ Herald rolled off the press early this morning with what appeared to be a bogus ad printed on the front page, inviting people to bring their car to the Newmarket dealership and swap it for a brand new BMW 1 Series. The first person to do so, having fulfilled terms and conditions, would be rewarded with the new car.

“The ad was intentionally vague and definitely appeared too good to be true, but in this case we wanted to turn the tables and reward the first person who was willing to take the chance,” says Englert.

Tianna’s new BMW features the personalised number plates NOF00L and also comes with a five-year warranty as well as three year scheduled servicing included, plus she will also receive a free BMW Driving Experience course at Hampton Downs.

Meanwhile, her old car is now on display at BMW Head Office in Mt Wellington and will be put on TradeMe later today.

“BMW New Zealand is principal partner of GoBabyGo, a charitable organisation which assists children with mobility difficulties through modifying small electric vehicles, and 100% of the sale price of the old car will be donated to the group,” says Englert.

“This is one further way we can help spread some real benefit to others in need, all thanks to Tianna’s willingness to believe earlier this morning.”

Footage of the BMW April Fool’s Day joke will be available on the BMW New Zealand YouTube channel from 7pm – youtube.com/nzbmw

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