BMW M division maintains growth

BMW M division maintains growth

Despite the global economic crisis the BMW M division continues to hold a stable growth course. The increases in sales as compared to last year have resulted in 22,340 vehicles being sold worldwide as of November 2008. This means that the BMW M division has exceeded its previous year’s equivalent figures (14,092 units) by over 50 per cent. A major contribution to this was the success of the new BMW M3, which has shown continuously increasing sales figures since its market launch and which is now offered in three body variations. With its product range and worldwide presence, BMW M has succeeded in increasing its sales figures and market share despite the current difficulties in the market environment.

The penetration of additional target groups and the associated increase in sales figures was in part due to the extended model variety. In addition to the BMW M3 Coupe, the BMW M3 Convertible and the BMW M3 Sedan have been on offer since early 2008.¨¨ All in all, BMW M division now offers seven current models. The portfolio ranges from the three body types of the BMW M3, the BMW M5 Sedan and the BMW M5 Touring through to the models of the BMW M6 Coupe and BMW M6 Convertible.

Despite the global economic crisis the BMW M division continues to hold a stable growth course. The increases in sales as compared to last year have resulted in 22,340 vehicles being sold worldwide as of November 2008. This means that the BMW M division has exceeded its previous year’s equivalent figures (14,092 units) by over 50 per cent. A major contribution to this was the success of the new BMW M3, which has shown continuously increasing sales figures since its market launch and which is now offered in three body variations. With its product range and worldwide presence, BMW M has succeeded in increasing its sales figures and market share despite the current difficulties in the market environment.

The penetration of additional target groups and the associated increase in sales figures was in part due to the extended model variety. In addition to the BMW M3 Coupe, the BMW M3 Convertible and the BMW M3 Sedan have been on offer since early 2008.¨¨ All in all, BMW M division now offers seven current models. The portfolio ranges from the three body types of the BMW M3, the BMW M5 Sedan and the BMW M5 Touring through to the models of the BMW M6 Coupe and BMW M6 Convertible.

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