BMW confirm 3-Series hybrid

BMW confirm 3-Series hybrid

Luxury is starting to mix in with hybrid technology more and more. Now it looks like BMW’s 3 Series will be the next vehicle to get the electric motor treatment. While speaking with shareholders, BMW top brass Norbert Reithofer annouunced that the company’s high volume seller 3 Series will be offered with a hybrid option shortly. Exactly when hasn’t been announced but the 5 Series hybrid is scheduled for sale next year, so the 3-Series hybrid may spark up sometime in 2012.

BMW says that its biggest motivation for spreading hybrid tech amongst its models isn’t just emissions standards. The German manufacturer also said that high demand in Japan has created the move. According to Reithofer, most Japanese consumers won’t take the time to look at a brand unless there are multiple hybrid options offered.

While the move is mostly sales based, it won’t hurt the company’s goal of cutting CO2 emissions by 25 percent between now and 2020. It appears now that hybrids are key to meeting the new emissions rules while still allowing adequate power to move relatively large, heavy luxury cars around.

Luxury is starting to mix in with hybrid technology more and more. Now it looks like BMW’s 3 Series will be the next vehicle to get the electric motor treatment. While speaking with shareholders, BMW top brass Norbert Reithofer annouunced that the company’s high volume seller 3 Series will be offered with a hybrid option shortly. Exactly when hasn’t been announced but the 5 Series hybrid is scheduled for sale next year, so the 3-Series hybrid may spark up sometime in 2012.

BMW says that its biggest motivation for spreading hybrid tech amongst its models isn’t just emissions standards. The German manufacturer also said that high demand in Japan has created the move. According to Reithofer, most Japanese consumers won’t take the time to look at a brand unless there are multiple hybrid options offered.

While the move is mostly sales based, it won’t hurt the company’s goal of cutting CO2 emissions by 25 percent between now and 2020. It appears now that hybrids are key to meeting the new emissions rules while still allowing adequate power to move relatively large, heavy luxury cars around.

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