BMW builds one millionth 1-Series

BMW builds one millionth 1-Series

According to BMW, selling the 1-Series is as easy as hot chips at a rugby match. While the tasty compact Bimmer hasn’t achieved great sales in big-boned America, sales of the 1 have still been good enough around the globe for the company to build over a million examples. Impressive, considering that the 1-Series has only been on the market since 2004, and is still in its first generation.

How did the 1-series achieve such success? It’s likely due in part to the wide variety of body styles and engine choices available. Buyers can choose from fuel-efficient four-cylinder engines, both in gasoline and turbo-diesel forms, as well as practical hatchback versions of the 1.

The car is also likely to get more popular as time goes on with BMW hinting that its all-electric ActiveE system is headed to lease fleets sometime soon, and the 170 horsepower electric motor may prove a popular addition to the lineup.

According to BMW, selling the 1-Series is as easy as hot chips at a rugby match. While the tasty compact Bimmer hasn’t achieved great sales in big-boned America, sales of the 1 have still been good enough around the globe for the company to build over a million examples. Impressive, considering that the 1-Series has only been on the market since 2004, and is still in its first generation.

How did the 1-series achieve such success? It’s likely due in part to the wide variety of body styles and engine choices available. Buyers can choose from fuel-efficient four-cylinder engines, both in gasoline and turbo-diesel forms, as well as practical hatchback versions of the 1.

The car is also likely to get more popular as time goes on with BMW hinting that its all-electric ActiveE system is headed to lease fleets sometime soon, and the 170 horsepower electric motor may prove a popular addition to the lineup.

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