Benz rules social media

Benz rules social media

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According to a survey Mercedes-Benz is now the most successful automotive brand on social media.

On Facebook it gained the most fans amongst all vehicle brands, with more than 3.2 million new users last year.

With around 22 million interactions, Mercedes-Benz users were the most active automotive fans say figures published by socialbakers.

In comparison with global non-automotive brands, Mercedes-Benz is in second place with respect to interaction with its Facebook fans.

Only Walt Disney has more likes, shares and comments. A similar result emerges from the latest study by eBench.

This shows that on Facebook, YouTube and Twitter, Mercedes-Benz shows the largest growth, the greatest interaction and the most positive assessments among premium car manufacturers.

In this year, interactions on Facebook increased to three million per month. For Instagram the figure is even higher. With 4.5 million customer interactions, Mercedes-Benz was the most active Inter-brand 100 performer here in January 2014.

With the new social cloud on the international brand website , Mercedes-Benz is now expanding its presence on the social web.

On the social cloud Mercedes-Benz gathers all published material relating to the brand, from independent sources such as blogs, Twitter, YouTube, Facebook, Google+ and Instagram, as well as from official Mercedes-Benz social media channels.

It is now expanding its digital brand magazine website with an open and transparent platform. This gives customers and potential customers insight into the Mercedes-Benz world of experience.

With the help of the categories function, the news can be sorted by model series, events, topics and sources. Using the search function, reports can be scanned for key terms.

The social cloud is a further development of the Mercedes-Benz platform, created for bloggers and online journalists in 2012.
Here all items published about Mercedes-Benz on external websites, in blogs and in digital magazines or on Twitter are automatically collated and teased.

This makes the portal a comprehensive source for bloggers and journalists. The social cloud has now been extended to customers and all online users interested in Mercedes-Benz.

Mercedes-Benz has enjoyed success on the internet – thanks to unusual measures such as the world’s largest Instagram wall during the International Motor Show (IAA), or the Mercedes-Benz Instagram Shootout.

Since 2013, Mercedes-Benz has made it possible for automobile photographers to photograph vehicles bearing the Mercedes star and post their images on Instagram. The photos can be assessed by all users.

In January 2014, bloggers and other opinion-leaders participating in a five-day road trip were able to accompany the new C-Class from Tuscaloosa in Alabama, USA, to its world premiere at the North American International Auto Show in Detroit.

The extensive online and social media activities are integral part of the digital media house where Mercedes-Benz editorially transposes and publishes brand content throughout the various digital channels.

Apart from further development of the Social Cloud, further shootouts as well as a Mercedes-Benz Wiki, will soon be appearing.

The results of socialbakers.com

Links: HERE and HERE.

The results of eBench.com

Link: HERE

Mercedes-Benz on the social web

Website and social.mercedes-benz.com
socialpublish.mercedes-benz.com
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