Bentley’s $257,000 SUV coming in 2016

Bentley’s $257,000 SUV coming in 2016

UK manufacturer of ultra-luxury cars, Bentley, has signalled it could add a fifth model to its lineup as it prepares to roll out the world’s priciest sport-utility vehicle (SUV) in 2016.

“It needs to be a solid statement in terms of luxury and performance,” to safeguard Bentley’s exclusive brand cachet, says Wolfgang Duerheimer, head of the Volkswagen unit. “It needs to be a performer.”

The new Bentley would be part of a wider push by Volkswagen, Europe’s largest automaker, to expand in lucrative premium cars, with brands including Audi, Porsche and Lamborghini. VW gave Bentley final approval last year to build an SUV that may cost about 180,000 euros (A$257,000).

The price estimation for the SUV stems from past comments from company executives, and would make it the world’s most expensive vehicle of that type.

The SUV coming in two years is critical to Volkswagen’s goal to almost double Bentley sales to 15,000 vehicles by 2018. It mimics the strategy followed by VW’s Porsche, which flanked its sports cars with the Cayenne, now the brand’s best-seller. Porsche added a compact SUV called the Macan earlier this year.

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