Avis exposes road sign misreading

Avis exposes road sign misreading

Avis Rent A Car has just published the results of its latest survey, which makes for worrying reading. The car rental company surveyed international motorists to see whether they could correctly identify domestic and foreign road signs and 53% answered incorrectly.

In the UK testing results were frightening “It is well known that foreign roads signs can cause motorists headaches, but we were shocked to see that even the simplest of UK signs had drivers stumped,” says Daniel McCarthy, Commercial Director, Avis UK.

Straightforward UK signs such as ‘No Waiting’, ‘No Cycling’ and ‘No Overtaking’ were misinterpreted by motorists. Most interestingly, over 20% of drivers thought the ‘No Overtaking’ sign indicated two lanes ahead, while 54% of those questioned identified the ‘No Motor Vehicles Allowed’ sign as ‘All Motor Vehicles Permitted’.

Today’s worldwide drivers are typically aged between 40-49 years old, meaning that many motorists have not studied their Road Code for over 23 years.

Avis did not conduct the survey in New Zealand making it difficult to project out possible results. A quick drive around the Auckland suburbs will show that it may not be the misreading of road signs that we struggle with, we just require more specific signs. These could include a don’t text message while driving sign and a don’t double park outside schools sign.

Avis Rent A Car has just published the results of its latest survey, which makes for worrying reading. The car rental company surveyed international motorists to see whether they could correctly identify domestic and foreign road signs and 53% answered incorrectly.

In the UK testing results were frightening “It is well known that foreign roads signs can cause motorists headaches, but we were shocked to see that even the simplest of UK signs had drivers stumped,” says Daniel McCarthy, Commercial Director, Avis UK.

Straightforward UK signs such as ‘No Waiting’, ‘No Cycling’ and ‘No Overtaking’ were misinterpreted by motorists. Most interestingly, over 20% of drivers thought the ‘No Overtaking’ sign indicated two lanes ahead, while 54% of those questioned identified the ‘No Motor Vehicles Allowed’ sign as ‘All Motor Vehicles Permitted’.

Today’s worldwide drivers are typically aged between 40-49 years old, meaning that many motorists have not studied their Road Code for over 23 years.

Avis did not conduct the survey in New Zealand making it difficult to project out possible results. A quick drive around the Auckland suburbs will show that it may not be the misreading of road signs that we struggle with, we just require more specific signs. These could include a don’t text message while driving sign and a don’t double park outside schools sign.

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