Australian Motor Show heading to Melbourne this July

Australian Motor Show heading to Melbourne this July

An international motor show is returning to Melbourne this year with the Australian International Motor Show being held there for the first time.

The new event is the result of the organisers of the motor shows in Melbourne, the Victorian Automotive Chamber of Commerce, and Sydney, the Federal Chamber of Automotive Industries, joining forces to create one annual show which alternate between the two locations each year.

This year’s event will take place from 1 to 10 July at the Melbourne Convention and Exhibition Centre and will be the first major motor show in Melbourne for more than two years. The show also promises to be the biggest in Melbourne for many years, with exhibitors committing to a larger presence and promising to reveal a host of new models and concept cars.

A new website is now online at to promote the show and sell tickets from today.

AIMS event director Russ Tyrie believes Melburnians will come out in force to get their first taste of motor show glitz since the beginning of 2009.

“The motor show has been a tradition, and iconic event in Melbourne for more than 80 years, and our last show here was warmly received by exhibitors and patrons,” said Mr Tyrie. “I’m expecting that after a two-year absence, there will be strong enthusiasm for checking out the latest in automotive trends and technologies on show. “Certainly, with the success we had in Sydney last year, it seems that the show will be substantially bigger than the last time we were in Melbourne – with a lot of exhibitors asking for more space.

“All indications from manufacturers are that there are going to be a number of exciting future models and concept cars,” Mr Tyrie said.

One of those new models being unveiled to the Melbourne public will be Peugeot’s updated 308 range. The 308 is the French brand’s biggest seller in Australia, and will be making its local debut at the Melbourne show in all three guises – hatchback, Touring wagon, and coupe-cabriolet.

To find out more about attending the Australian International Motor Show in Melbourne go to

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