Audi sports deal wins award

Audi sports deal wins award

Audi New Zealand’s sponsorship of the Audi quattro Winter Games NZ has one a key award.

The project won the Best Commercial Partnership Award at the 2016 NZ Sport and Recreation Awards.

The Games are billed as one of the top five winter sports events in the world and in 2015 attracted 600 elite snowsports athletes from around the world to Queenstown, Wanaka and Naseby to compete in alpine skiing, adaptive skiing, cross country skiing, curling, freeskiing and snowboarding, including several World Cup events.

The biennial event is consistently on the podium at the annual Sport New Zealand awards winning the prestigious Event Excellence Award for the best event in New Zealand in 2009, the Best Commercial Partnership Award for its partnering with Tourism New Zealand in 2011 as the 100% Pure New Zealand Winter Games, and the coveted Event Excellence Award again for the 2013 event.

Cheif executive Arthur Klap says the Games entered a successful partnership with Audi New Zealand in 2013 creating the Audi quattro Winter Games NZ. Following the 2013 event the partners jointly approached Audi AG (the home of Audi in Germany) to gain additional support for the naming sponsorship for 2015 and 2017.

Klap said winning this year’s Best Commercial Partnership Award acknowledged the development and the strength of the relationship between Winter Games NZ and Audi NZ.

“Through the involvement of Audi AG in 2015 both the Games and Audi NZ were able to concentrate more on the activation of leveraging the event.”

He said one of the leveraging highlights in 2015 was the “pop up” glass restaurant, set up by Audi NZ at the Snow Farm in the Cardrona Valley, at the site where it runs the renowned Audi ice experience driving programme during winter.

Klap says Audi will continue as naming sponsor for the 2017 Winter Games NZ and the company is a vital part of discussions for a potential annual event through to 2021.

“We welcome that involvement and look forward to a positive outcome.”

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