Audi maintains status as NZ’s top luxury brand

Audi maintains status as NZ’s top luxury brand

Audi has retained its position as New Zealand’s number 1 luxury brand for the 2nd consecutive year. Official government LTNZ registration results for 2008 show that Audi is the most successful luxury brand in New Zealand for the 2nd consecutive year. Despite difficult economic conditions, over 1,000 customers took possession of a new Audi in 2008 in New Zealand, resulting in a record market share for the brand.

The strong result was due to many factors, one being the very strong model range which included the new A4 sedan and Avant, the introduction of the A5 Coupe range and an improved A3 range, including a Cabriolet for the first time.

Dane Fisher, newly promoted Audi General Manager remarked “The product line up in New Zealand is stronger than ever and will only be further enhanced in 2009. Our model lineup, quattro offering and a strong brand image fits well with New Zealanders and their lifestyle which has resulted in a dominant market share position.”

New products for the brand continue through into 2009 with the arrival of the Audi Q5 SUV, A5 Cabriolet, enhanced A6 and allroad range and the re-introduction of the iconic S4 sports sedan and Avant. The future looks bright for the brand from Ingolstadt, Germany to maintain future growth.

AUDI AG has achieved its stated objective of selling one million cars in 2008 for the first time in its history. With 1,003,400 cars sold worldwide, Audi increased its unit sales volume by 4.1 percent over the prior year (2007: 964,151).

In the past year, the Ingolstadt-based firm has launched 12 new or upgraded models. This gives Audi the advantage of having the youngest model range in the premium segment. The most important introductions were the Audi A4 sedan and Avant, product upgrades of the A3 and A6, and the brand-new Audi Q5, to be launched in New Zealand in February.

Audi has retained its position as New Zealand’s number 1 luxury brand for the 2nd consecutive year. Official government LTNZ registration results for 2008 show that Audi is the most successful luxury brand in New Zealand for the 2nd consecutive year. Despite difficult economic conditions, over 1,000 customers took possession of a new Audi in 2008 in New Zealand, resulting in a record market share for the brand.

The strong result was due to many factors, one being the very strong model range which included the new A4 sedan and Avant, the introduction of the A5 Coupe range and an improved A3 range, including a Cabriolet for the first time.

Dane Fisher, newly promoted Audi General Manager remarked “The product line up in New Zealand is stronger than ever and will only be further enhanced in 2009. Our model lineup, quattro offering and a strong brand image fits well with New Zealanders and their lifestyle which has resulted in a dominant market share position.”

New products for the brand continue through into 2009 with the arrival of the Audi Q5 SUV, A5 Cabriolet, enhanced A6 and allroad range and the re-introduction of the iconic S4 sports sedan and Avant. The future looks bright for the brand from Ingolstadt, Germany to maintain future growth.

AUDI AG has achieved its stated objective of selling one million cars in 2008 for the first time in its history. With 1,003,400 cars sold worldwide, Audi increased its unit sales volume by 4.1 percent over the prior year (2007: 964,151).

In the past year, the Ingolstadt-based firm has launched 12 new or upgraded models. This gives Audi the advantage of having the youngest model range in the premium segment. The most important introductions were the Audi A4 sedan and Avant, product upgrades of the A3 and A6, and the brand-new Audi Q5, to be launched in New Zealand in February.

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