Aston Martin scraps Lagonda project

Aston Martin scraps Lagonda project

Lagonda fq

Aston Martin has become used to success. Its sports cars are popular in the showrooms and on the track the British automaker has racked up some serious trophies. However the Lagonda SUV concept which the company rolled out at the Geneva Auto Show in March in Geneva wasn’t so well received. The oddly-shaped crossover vehicle got a cold reception at its unveiling, and Aston removed it from the show stand before the public even arrived. Now, according to recent reports indicate that the entire project has been put on the back burner.

Aston Martin chief executive Ulrich Bez reportedly claims that the decision to axe the Lagonda venture was purely financial. And in this economic climate, that sounds completely reasonable. But other sources suggest that the automotive media’s negative reaction to the concept gave it the kiss of death. Will Aston give it another shot? Aston Martin chairman David Richards apparently wants to get a new concept on the stands before the end of the year. This time it might pay not to make it so damn ugly.

Lagonda fq

Aston Martin has become used to success. Its sports cars are popular in the showrooms and on the track the British automaker has racked up some serious trophies. However the Lagonda SUV concept which the company rolled out at the Geneva Auto Show in March in Geneva wasn’t so well received. The oddly-shaped crossover vehicle got a cold reception at its unveiling, and Aston removed it from the show stand before the public even arrived. Now, according to recent reports indicate that the entire project has been put on the back burner.

Aston Martin chief executive Ulrich Bez reportedly claims that the decision to axe the Lagonda venture was purely financial. And in this economic climate, that sounds completely reasonable. But other sources suggest that the automotive media’s negative reaction to the concept gave it the kiss of death. Will Aston give it another shot? Aston Martin chairman David Richards apparently wants to get a new concept on the stands before the end of the year. This time it might pay not to make it so damn ugly.

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