Aston Martin forced to scale down Rapide production

Aston Martin forced to scale down Rapide production

While some experts will say the worst of the global recession is over, it’s still doing damage in many key areas – supercars included. The latest injury to this exclusive car market is Aston Martin’s Rapide sports sedan which is struggling to achieve the sales that were expected.

According to recent reports, production of the Rapide is being slashed to 25 cars per week, that’s 1,250 per year. When the four-door was released it was expected to sell at least 2,000 units a year. Considering that the British carmakers annual production load is around 8,000 cars a year total, the Rapide’s poor sales are having an affect on Aston Martin.

Not willing to admit defeat Aston Martin are rumoured to be developing a high-performance version ‘Rapide S’ which may help the model achieve its goals. It may be that in this economic climate even the ultra wealthy are looking to cheaper sports sedans than the Rapide like the Porsche Panamera or Maserati’s Quattroporte.

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