Aston Martin bring back the Lagonda… as a crossover

Aston Martin bring back the Lagonda… as a crossover

Lagonda fq

Comebacks don’t always go down that well, so when Aston Martin announced plans to revive the Lagonda nameplate, many thought it a risky plan. When these first images of the Lagonda were released it was felt that the comeback was even riskier because it takes the form of a crossover — something no one was expecting.

The Lagonda’s return marks the 100th anniversary of the brand, best known for stately sedans and luxurious grand-tourers. Aston wanted an outlet to expand beyond sports cars and GTs (with the exception of the Rapide), and the Lagonda’s designers did just that and threw Aston Martin into the comeptitive crossover market.

The Lagonda Concept is a very artistic approach to the crossover we’ve come to know in seemingly thousands of variations. The front grille and bonnet lines are an obvious nod to modern Astons, but its smashed-flat nose, stretched headlamps and chunky backside attempts to show a unique mix of luxury and masculinity.  All four 22-inch wheels are powered by a V12 powerplant of undisclosed displacement and output, and Aston envisions the Lagonda as a long-distance cruiser that offers its occupants a lavish, functional and very high-tech environment.

Aston Martin CEO Dr. Ulirch Bez wants to see the Lagona sold in more than 100 countries (versus the 32 A-M is currently offered in), with a focus on emerging markets in the Middle East, South America, China, India and Russia. It’s an ambitious comeback and only time will tell if it’s a successful one.

Lagonda fq

Comebacks don’t always go down that well, so when Aston Martin announced plans to revive the Lagonda nameplate, many thought it a risky plan. When these first images of the Lagonda were released it was felt that the comeback was even riskier because it takes the form of a crossover — something no one was expecting.

The Lagonda’s return marks the 100th anniversary of the brand, best known for stately sedans and luxurious grand-tourers. Aston wanted an outlet to expand beyond sports cars and GTs (with the exception of the Rapide), and the Lagonda’s designers did just that and threw Aston Martin into the comeptitive crossover market.

The Lagonda Concept is a very artistic approach to the crossover we’ve come to know in seemingly thousands of variations. The front grille and bonnet lines are an obvious nod to modern Astons, but its smashed-flat nose, stretched headlamps and chunky backside attempts to show a unique mix of luxury and masculinity.  All four 22-inch wheels are powered by a V12 powerplant of undisclosed displacement and output, and Aston envisions the Lagonda as a long-distance cruiser that offers its occupants a lavish, functional and very high-tech environment.

Aston Martin CEO Dr. Ulirch Bez wants to see the Lagona sold in more than 100 countries (versus the 32 A-M is currently offered in), with a focus on emerging markets in the Middle East, South America, China, India and Russia. It’s an ambitious comeback and only time will tell if it’s a successful one.

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