AA hits membership milestone

AA hits membership milestone

aaWhen Akaroa’s 18-year-old Joseph O’Malley signed up to the AA, he didn’t realise he had just tipped its Membership count to 1.5 million.

AA membership and brand general manager Dougal Swift says it’s a massive milestone for an organisation that has been part of New Zealand’s driving culture for more than 110 years and represents 44% of all licensed drivers in New Zealand.

“In 2003 the AA reached 1 million Members, exactly 100 years after the club was first established,” says Swift. “We’ve now added another half a million Members in just 12 years.”

“Youth Membership is at an all-time high and is our fastest growing age bracket,” he explains. “We’re also seeing Membership numbers for 18 to 30-year-olds steadily increase, ensuring the AA continues to be a relevant and meaningful organisation to New Zealanders.”

As the 1.5 millionth AA Member, Joseph will receive the ultimate AA experience with a free Gold Service at his nearest AA Auto Centre, free EVENT Cinemas tickets in association with Academy Gold Cinema, an upgrade to AA Plus – the AA’s premium Membership, a goodie bag of emergency essentials and 50 litres of free fuel courtesy of AA Smartfuel.

To mark the occasion the AA is also giving away an AA Smartfuel bonus of 50 cents per litre off fuel for everyone who becomes an AA Member today.

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