100,000th Holden Cruze rolls off the line at Elizabeth

100,000th Holden Cruze rolls off the line at Elizabeth

The only small car built across the Tasman has celebrated a significant milestone this week with production of the 100,000th Holden Cruze at the company’s Elizabeth, South Australia plant.

The vehicle, a ‘Red Hot’ SRi Z-Series hatch, is destined for a Holden dealership in Canberra.

Holden executive director of manufacturing, Richard Phillips, says building the 100,000th Cruze was a great milestone for Holden and the Elizabeth plant.

“The Cruze competes in the most hotly-contested segment of the most competitive car market in the world, but it’s the only small car made by Holden in Australia. That’s something we’re very proud of,” Phillips says.

“Small car buyers get incredible value with a Cruze, as well as outstanding quality, we put a huge emphasis on build quality for our customers and our internal measures show we are currently building the best-quality cars to ever roll out of this factory.”

A global model produced and sold by GM throughout the world, Cruze celebrated its three millionth global sale in August this year.

Cruze was first produced in sedan form by Holden at Elizabeth in March 2011, joining the Commodore range on the production line.

Cruze hatch, introduced into the Elizabeth plant alongside the sedan later in 2011, was designed by Holden in its Port Melbourne Design Centre.

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