Which car manufacturer will out-‘blue’ the other

Which car manufacturer will out-‘blue’ the other

We’re not sure who started it, but blue is the new green. Green is far to ‘hippy’ for the car manufacturers to stand behind – they don’t want their products being seen as for lentil-eaters and tree huggers because it alienates the great unwashed. But blue; now blue represents sky and water. Everyone loves sky and water – it’s like beaches and sunny days. Plus, it’s the only colour that makes sense: brown (yes it’s earthy, but it’s brown for god’s sake); yellow (polarises people, and also means cowardly); purple (a royal colour, but t’s not a pretty word, and it doesn’t rhyme with anything); black/white (racial overtones); red (too passionate and sporty). You could argue that to feel blue is to feel depressed, but a spin doctor might say that we should feel depressed about the state of our environment, and buying a VW Polo BlueMotion helps it. As well as Volkswagen, Mercedes has its Bluetec diesel and BMW has its advanced diesel with BluePerformance. I’m hoping a car manufacturer brings out an advanced in-car entertainment system with BlueMovies. One auto manufacturer who is flying in the face of all this green blueness is GM with its Corvette – the Blue Devil pumps out over 600bhp, and the trees wince at the thought.

We’re not sure who started it, but blue is the new green. Green is far to ‘hippy’ for the car manufacturers to stand behind – they don’t want their products being seen as for lentil-eaters and tree huggers because it alienates the great unwashed. But blue; now blue represents sky and water. Everyone loves sky and water – it’s like beaches and sunny days. Plus, it’s the only colour that makes sense: brown (yes it’s earthy, but it’s brown for god’s sake); yellow (polarises people, and also means cowardly); purple (a royal colour, but t’s not a pretty word, and it doesn’t rhyme with anything); black/white (racial overtones); red (too passionate and sporty). You could argue that to feel blue is to feel depressed, but a spin doctor might say that we should feel depressed about the state of our environment, and buying a VW Polo BlueMotion helps it. As well as Volkswagen, Mercedes has its Bluetec diesel and BMW has its advanced diesel with BluePerformance. I’m hoping a car manufacturer brings out an advanced in-car entertainment system with BlueMovies. One auto manufacturer who is flying in the face of all this green blueness is GM with its Corvette – the Blue Devil pumps out over 600bhp, and the trees wince at the thought.

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
Chinese design style (or lack of style)

Here's some advice Chinese car manufacturers: don't call your cars names like Detroit Fish, Piece of Cloud and Book of...

Close