What will manufacturers put on the back of cars next?

What will manufacturers put on the back of cars next?

Back in the late ’70s an early ’80s, if you had ‘5-speed’ as a badge on the back of your car, you were driving a primo car. Then as 5 gears became common, we started seeing all manner of different badges crowing about the technological prowess of your car….but only on fairly low-rent cars. The 1996 Mazda Capella proudly announces it has 12 valves. Wow – a lot of cars had 16 and even 20 at that time! Other cars advertised ABS, or ‘airbag’ (yes, just one).

Now it is fashionable to have ‘hybrid’ written on your car’; it’s better to have a V12 than a V10, a V10 than a V8, a V8 than a V6, and no one tells you they have just four cylinders, even if they have Turbo written on the boot to back it up; it’s a badge of honour to have a large kW figure there (like HSV does); and it’s sort of trendy to have AWD there in certain circles, like Subaru does. Then there are manufacturer-specific badges that add to the snobbery like BMW’s M, Mercedes’ AMG, Audi’s quattro and S Line, and Subaru’s STI.

But these don’t describe what actually goes into the car, just that a tuning house or department has got hold of it.

The latest common devices in cars of all prices are (in no particular order):

  • Ticket holders (for parking receipts/tickets)
  • Dual climate control
  • Cup holders (some cars have 10!)

But I can’t see any cars wanting to advertise that on the back.

Back in the late ’70s an early ’80s, if you had ‘5-speed’ as a badge on the back of your car, you were driving a primo car. Then as 5 gears became common, we started seeing all manner of different badges crowing about the technological prowess of your car….but only on fairly low-rent cars. The 1996 Mazda Capella proudly announces it has 12 valves. Wow – a lot of cars had 16 and even 20 at that time! Other cars advertised ABS, or ‘airbag’ (yes, just one).

Now it is fashionable to have ‘hybrid’ written on your car’; it’s better to have a V12 than a V10, a V10 than a V8, a V8 than a V6, and no one tells you they have just four cylinders, even if they have Turbo written on the boot to back it up; it’s a badge of honour to have a large kW figure there (like HSV does); and it’s sort of trendy to have AWD there in certain circles, like Subaru does. Then there are manufacturer-specific badges that add to the snobbery like BMW’s M, Mercedes’ AMG, Audi’s quattro and S Line, and Subaru’s STI.

But these don’t describe what actually goes into the car, just that a tuning house or department has got hold of it.

The latest common devices in cars of all prices are (in no particular order):

  • Ticket holders (for parking receipts/tickets)
  • Dual climate control
  • Cup holders (some cars have 10!)

But I can’t see any cars wanting to advertise that on the back.

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