Subaru plus Toyota. Will it be disastrous for the Subaru brand?

Subaru plus Toyota. Will it be disastrous for the Subaru brand?

In New Zealand Subaru only deals with all-wheel drive cars. The symmetrical all-wheel drive is the brand’s key market positioning statement. So, what’s Subaru doing with Toyota developing a rear-wheel drive platform? Sure, Subaru’s got the R1e electric car – all manufacturers have to have one of those, and you wouldn’t put four-wheel drive in it because it would be an unnecessary drain on the battery, making your electric car seem inefficient compared to others.

Will it all end in tears? Probably not. Toyota may badge any joint venture with its name, or create a whole new name. After all, symmetrical rear-wheel drive just doesn’t have the same ring about it.

In New Zealand Subaru only deals with all-wheel drive cars. The symmetrical all-wheel drive is the brand’s key market positioning statement. So, what’s Subaru doing with Toyota developing a rear-wheel drive platform? Sure, Subaru’s got the R1e electric car – all manufacturers have to have one of those, and you wouldn’t put four-wheel drive in it because it would be an unnecessary drain on the battery, making your electric car seem inefficient compared to others.

Will it all end in tears? Probably not. Toyota may badge any joint venture with its name, or create a whole new name. After all, symmetrical rear-wheel drive just doesn’t have the same ring about it.

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