I’m sure this won’t just be happening in the USA, but with only 1,500 GT-Rs available this year there’s bound to be a bit of markup at the dealers because of demand. Anecdotal evidence of dealers in the USA quoting between US$20,000-50,000 over the sticker price is leaving potential buyers frustrated. In New Zealand we will be expected to pay around NZ$140,000, so the same kind of gouging would take the price up to over $200,000.
This hasn’t happened with the new Subaru Impreza WRX STI. It has an extremely limited demand (in fact, I asked Chris Rickards, GM of Subaru in NZ) whether I could buy one and he said that the allocation is pretty much sold through to August. No price gouging (though resale values are likely to be strong until secondhand imports from Japan begin arriving.)