Led Zeppelin Jeep – it’s like paying $50,000 for a ticket to the concert

Led Zeppelin Jeep – it’s like paying $50,000 for a ticket to the concert

You may have seen the news on Car and SUV today: $91,000 (equivalent) for a Jeep Patriot with some signwriting on it. Oh yeah, you get a couple of VIP tickets to the Led Zeppelin concert as well. A standard Jeep Patriot is NZ$40,990, which means approximately $50,000 for the tickets and the honour of owning one of seven Led Zep Jeeps.

Is this an astute financial move? Special editions of cars have tended to hold their value over time, but only when those cars have become iconic themselves. There’s a huge assumption that a Jeep Patriot will become iconic…and it most likely won’t. It doesn’t have the history and cachet of the Wrangler, and seeing as this particular Jeep is for the UK market, it probably has the wrong name. Anti-American sentiment is rife, and the name Patriot almost drowns us in Apple Pie.

You may have seen the news on Car and SUV today: $91,000 (equivalent) for a Jeep Patriot with some signwriting on it. Oh yeah, you get a couple of VIP tickets to the Led Zeppelin concert as well. A standard Jeep Patriot is NZ$40,990, which means approximately $50,000 for the tickets and the honour of owning one of seven Led Zep Jeeps.

Is this an astute financial move? Special editions of cars have tended to hold their value over time, but only when those cars have become iconic themselves. There’s a huge assumption that a Jeep Patriot will become iconic…and it most likely won’t. It doesn’t have the history and cachet of the Wrangler, and seeing as this particular Jeep is for the UK market, it probably has the wrong name. Anti-American sentiment is rife, and the name Patriot almost drowns us in Apple Pie.

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