How many car marques do we need?

How many car marques do we need?

In New Zealand we have 41 readily available car marques (the likes of Toyota, Nissan, Renault, Subaru, etc).

Add to this the special imports available (e.g. Pagani and Noble), and the home-grown heroes (Chevron, Fraser, Saker, etc) and we are spoilt for choice in every niche. So, do we really need two more? A couple of weeks ago it was announced that Hummer models will be available through dealerships, and today it’s been revealed that Cadillac is coming to NZ in fourth quarter 2008.

Probably the first question that should be asked is whether it actually gives us anything worthy. In the Hummer’s case we don’t have anything quite so domineering as a domestic model, so yes. In the Cadillac’s case it’s the CTS that’s coming to the market, and with 227kW it’s certainly not going to be a slouch. It even won Car of the Year by Motor Trend magazine. But it enters a crowded market of cars that are powerful and family oriented with a sporty edge. We’ll just have to wait and see whether the brand cachet can jump the great Pacific!

In New Zealand we have 41 readily available car marques (the likes of Toyota, Nissan, Renault, Subaru, etc).

Add to this the special imports available (e.g. Pagani and Noble), and the home-grown heroes (Chevron, Fraser, Saker, etc) and we are spoilt for choice in every niche. So, do we really need two more? A couple of weeks ago it was announced that Hummer models will be available through dealerships, and today it’s been revealed that Cadillac is coming to NZ in fourth quarter 2008.

Probably the first question that should be asked is whether it actually gives us anything worthy. In the Hummer’s case we don’t have anything quite so domineering as a domestic model, so yes. In the Cadillac’s case it’s the CTS that’s coming to the market, and with 227kW it’s certainly not going to be a slouch. It even won Car of the Year by Motor Trend magazine. But it enters a crowded market of cars that are powerful and family oriented with a sporty edge. We’ll just have to wait and see whether the brand cachet can jump the great Pacific!

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