How many car clubs does a country need?

How many car clubs does a country need?

I’ve spent the last three days looking at hundreds of car commercials from the 1930s through to the modern day, and it’s astounding how attitudes have changed. Today, everything is politically correct, performance is down-played, environmental credentials are prominent. Back in the 1940s (and even as late as the 1970s), the car ad was aimed at the guy. One commercial even went so far as to say “Even a woman could drive it”. Well, only if her husband let her, obviously.

There was also a lot of comparative advertising – our car is better than the opposition; cheaper, more economical, faster, roomier, etc.

You may not realise also that electric windows and seats were around in the 1940s on some models, or that many Japanese car commercials featured catchphrases in English. Nowadays, car commercials are augmented by computer graphics with an emphasis on excitement and lifestyle.

There are already hundreds of old car commercials in the video sections of our sites – www.carandsuv.co.nz/videoswww.classiccar.co.nz/videos,www.performanecar.co.nz/videos and www.v8.co.nz/videos. Stay tuned because in two weeks there’ll be a whole lot more!

I’ve spent the last three days looking at hundreds of car commercials from the 1930s through to the modern day, and it’s astounding how attitudes have changed. Today, everything is politically correct, performance is down-played, environmental credentials are prominent. Back in the 1940s (and even as late as the 1970s), the car ad was aimed at the guy. One commercial even went so far as to say “Even a woman could drive it”. Well, only if her husband let her, obviously.

There was also a lot of comparative advertising – our car is better than the opposition; cheaper, more economical, faster, roomier, etc.

You may not realise also that electric windows and seats were around in the 1940s on some models, or that many Japanese car commercials featured catchphrases in English. Nowadays, car commercials are augmented by computer graphics with an emphasis on excitement and lifestyle.

There are already hundreds of old car commercials in the video sections of our sites – www.carandsuv.co.nz/videoswww.classiccar.co.nz/videos,www.performanecar.co.nz/videos and www.v8.co.nz/videos. Stay tuned because in two weeks there’ll be a whole lot more!

« | »

Let us know what you think

Loading Facebook Comments ...

Road Tests

Silver Sponsors

Car and SUV Team

Richard-Edwards-2016Richard Edwards

Managing editor

linkedinphotoDarren Cottingham

Motoring writer

robertbarry-headRobert Barry

Chief reporter

Ian-Ferguson-6Ian Ferguson

Advertising Consultant

debDeborah Baxter

Operations Manager

RSS Latest News from Autotalk

RSS Latest News from Dieseltalk

Read previous post:
Aston Martin DBS Volante details released

Details have been released on the 2009 Aston Martin DBS Volante set to debut next week at the Geneva Auto...

Close