How do you really make a beefy entrance at an auto show

How do you really make a beefy entrance at an auto show

Every year auto manufacturers try to put on the glitziest show for the press to get coverage for their cars. No longer is it good enough to have scantily clad women draped over the car (or even totally naked women, as has been done before), or even to roll out your big guns of management. This year Corvette had Kid Rock singing while Jeff Gordon (NASCAR legend) drove in the new ZR1, Hummer had people abseil in for the HX concept, but Dodge stole the ‘beefiest’ entrance with 115 head of Texas Longhorn cattle trucked in from Oklahoma to launch its Ram. Of course, we won’t make a big deal out of how they perhaps should have been goats (‘Ram’, geddit?), or that putting all those cattle through a long journey for no real reason is tantamount to animal cruelty.

We’ll have to wait and see what the rest of the show has in store

Every year auto manufacturers try to put on the glitziest show for the press to get coverage for their cars. No longer is it good enough to have scantily clad women draped over the car (or even totally naked women, as has been done before), or even to roll out your big guns of management. This year Corvette had Kid Rock singing while Jeff Gordon (NASCAR legend) drove in the new ZR1, Hummer had people abseil in for the HX concept, but Dodge stole the ‘beefiest’ entrance with 115 head of Texas Longhorn cattle trucked in from Oklahoma to launch its Ram. Of course, we won’t make a big deal out of how they perhaps should have been goats (‘Ram’, geddit?), or that putting all those cattle through a long journey for no real reason is tantamount to animal cruelty.

We’ll have to wait and see what the rest of the show has in store

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