Holden Colorado – will Obama make this more attractive?

Holden Colorado – will Obama make this more attractive?

Here’s a contentious issue: George W. Bush. People (in general) on this side of the world have no respect for him, and that often translates into no respect for America as a country. So, Holden commits a possible faux pas in marketing by launching the Colorado (currently sitting in the Car and SUV garage) – named after a state in America.

Colorado doesn’t perhaps have the same connotations as calling something Texas, Los Angeles or New York. It reminds me of South Park and crisp mountain air, and not pointless wars in the Middle East. Perhaps it’s how you position it? In the name of science I asked a few random people one of two questions. In the name of achieving a slightly less statistically irrelevant result half of the people got question 1, and the other half got question 2:

1: Here’s the Holden Colorado – if you were after a ute, do you think you’d consider it?

2: Here’s the Holden Colorado – if you were after a ute, would you consider buying something named after an American state seeing as America is a greed-ridden warmonger?

OK, the questions might have been a tad leading, but my findings were that people weren’t sensitive to the American name unless it was pointed out. Which it probably never will be.

But, now that Obama is on the cusp of power, he will paint the White House black, put some funky coolness back into America and other manufacturers will be cursing Holden’s foresight. We’ll no longer have the Mitsubishi iCar, but the Mitsubishi Iowa. Yee haw.

Here’s a contentious issue: George W. Bush. People (in general) on this side of the world have no respect for him, and that often translates into no respect for America as a country. So, Holden commits a possible faux pas in marketing by launching the Colorado (currently sitting in the Car and SUV garage) – named after a state in America.

Colorado doesn’t perhaps have the same connotations as calling something Texas, Los Angeles or New York. It reminds me of South Park and crisp mountain air, and not pointless wars in the Middle East. Perhaps it’s how you position it? In the name of science I asked a few random people one of two questions. In the name of achieving a slightly less statistically irrelevant result half of the people got question 1, and the other half got question 2:

1: Here’s the Holden Colorado – if you were after a ute, do you think you’d consider it?

2: Here’s the Holden Colorado – if you were after a ute, would you consider buying something named after an American state seeing as America is a greed-ridden warmonger?

OK, the questions might have been a tad leading, but my findings were that people weren’t sensitive to the American name unless it was pointed out. Which it probably never will be.

But, now that Obama is on the cusp of power, he will paint the White House black, put some funky coolness back into America and other manufacturers will be cursing Holden’s foresight. We’ll no longer have the Mitsubishi iCar, but the Mitsubishi Iowa. Yee haw.

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