Cupholders win out over fuel efficiency

Cupholders win out over fuel efficiency

I don’t drink coffee, but I do carry a water bottle pretty much everywhere, and if you’ve read some of my reviews you might remember that it annoys the hell out of me when a car doesn’t have a place to put a water bottle. In fact, I would seriously consider not buying a certain vehicle if it didn’t have a place to put my H2O, even if it used more fuel per 100km.

While people care more about fuel economy now than three years ago, according to Forbes cup holders still matter more. And that’s not going to change until hybrids are the same price as regular cars. Currently it takes between 3 years and several hundred years (e.g. if you buy a Lexus hybrid) to pay back the saving. Consumers look at that and then start craving coffee. There’s the problem. Unless it’s worth significantly more in consumers’ pockets, you’re fighting an addiction, and thus a losing battle.

I don’t drink coffee, but I do carry a water bottle pretty much everywhere, and if you’ve read some of my reviews you might remember that it annoys the hell out of me when a car doesn’t have a place to put a water bottle. In fact, I would seriously consider not buying a certain vehicle if it didn’t have a place to put my H2O, even if it used more fuel per 100km.

While people care more about fuel economy now than three years ago, according to Forbes cup holders still matter more. And that’s not going to change until hybrids are the same price as regular cars. Currently it takes between 3 years and several hundred years (e.g. if you buy a Lexus hybrid) to pay back the saving. Consumers look at that and then start craving coffee. There’s the problem. Unless it’s worth significantly more in consumers’ pockets, you’re fighting an addiction, and thus a losing battle.

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