Bond can’t save Aston Martin

Bond can’t save Aston Martin

Daniel Craig may currently be in the movies with a small amount of comfort, but there’s nothing comfortable about Aston Martin’s position. It has just announced it’s laying off a third of its workforce – around 600 people – because of a significant reduction in demand. Usually sex sells, and Astons are definitely sex on wheels (especially the DBS), but this ‘global financial crisis’ (I hate that term) has left them shaken, stirred and heading towards being on the rocks. Martini metaphors aside, buyers are not forming a Q [sic] to buy Aston Martins like they used to. Aston Martin CEO, Dr Ulrich Bez said, “Like other premium car brands, Aston Martin has been forced to take action to respond to the unprecedented downturn in the global economy. These are regrettable but necessary measures in the extraordinary market conditions we all now face. Overall we remain confident that the Aston Martin brand is the strongest it has ever been – with dedicated design, engineering and manufacturing facilities and an award-winning product range, we remain well positioned for the upturn in the economy.” Here’s hoping that AM dies another day, but not anytime soon.

Daniel Craig may currently be in the movies with a small amount of comfort, but there’s nothing comfortable about Aston Martin’s position. It has just announced it’s laying off a third of its workforce – around 600 people – because of a significant reduction in demand. Usually sex sells, and Astons are definitely sex on wheels (especially the DBS), but this ‘global financial crisis’ (I hate that term) has left them shaken, stirred and heading towards being on the rocks. Martini metaphors aside, buyers are not forming a Q [sic] to buy Aston Martins like they used to. Aston Martin CEO, Dr Ulrich Bez said, “Like other premium car brands, Aston Martin has been forced to take action to respond to the unprecedented downturn in the global economy. These are regrettable but necessary measures in the extraordinary market conditions we all now face. Overall we remain confident that the Aston Martin brand is the strongest it has ever been – with dedicated design, engineering and manufacturing facilities and an award-winning product range, we remain well positioned for the upturn in the economy.” Here’s hoping that AM dies another day, but not anytime soon.

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