Toyota Prius c 2012 Review

Toyota Prius c 2012 Review

Today I read a scathing dissertation on global warming in Rolling Stone magazine. The main thrust of the article was that the globe simply can’t tolerate a 2% rise in CO2, but the oil companies are too politically powerful to be legislated against and that any change in our oil consumption habits has to be driven from the population. But in the Herald today it said that half of New Zealanders are ‘sloth-like’. So it’s not going to suddenly happen due to us all deciding to bike to work.

It’s going to happen eventually, though, because

Toyota (and others) are beginning to make affordable hybrids that don’t look like they’ve been penned by a designerd [sic], don’t have compromised performance and are practical. The author of the article says that 50 years ago was the time to work on vehicle fuel consumption because it would have made a real difference by now. Better late than never, then.

With the Prius c (that’s a lowercase c which according to Toyota could stand for cheeky, clever, capable, etc) you get a compact hatchback with a decent sized boot and surprising rear legroom. It will average 3.9l/100km according to Toyota’s figures. I achieved 4.1l/100km which is definitely the best that my leaden foot has ever managed, and you can go better (as you can see from this photographic evidence that a fellow [obviously featherweight] journalist hypermiled to 3.8l/100km in the Priuc c nary a month prior).

As I write this I have just spent a week in the top-of-the-line Prius i-Tech which has every bell-like and whistly thing you’d ever need in a car. But I like the c better because Toyota has captured an essence of fun. It is zippy to drive, easy to park and with its bright colours – this one is sunrise (mica metallic) – and swept back lines, it nudges towards being a supermini but without quite enough power.

That’s not to say it doesn’t have power. While there’s only 74.6kW on tap (54kW of this comes from the 1.5-litre petrol motor) it feels much quicker than the bigger Prius models which feel sluggish off the line. Perhaps because its kerb weight is only 1140kg compared to the larger Prius’ 1425kg. In a car this size the interior often pays to be a bit lighter and brighter because it gives an illusion of more space. The Prius c manages to bring light and dark tastefully together in the seats and door cards, plus integrate a splash of turquoise on the dash and armrests.

Brushed aluminium on the steering wheel completes the ensemble. The plastics are a bit hard, and turquoise doesn’t really go with orange but as far as a complete experience goes, the interior works well.

What works less well is the offset instrument cluster. It’s not in the true centre like in a Nissan Primera (that’s even worse), but it has slid slightly left of where it should be. The only other point that mars this otherwise excellent car is brake pedal feel. It’s very difficult to edge gently forwards downhill because the brakes grab at low speeds.

Obviously, there’s the Hybrid Synergy Drivewhich derives some of its battery charge by utilizing the braking energy, and this system needs a little work to improve the brake feel at low speeds. Overall brake feel was better than, for example, the Volkswagen CC, which uses a similar regenerative braking system.

The Prius c has three driving modes: normal, eco and EV. In EV mode you use just the battery. It’s good for 1-2km, depending on your speed and how much stop/start there is. In Eco mode the Prius adjusts the engine response and air conditioning to save fuel. In normal mode you get full power. With these various options the Prius will calculate how much money you’ve saved in fuel and displays this in the instrument cluster.

There are multiple screens in which you can gloat at your fuel frugality. The game layer is included with a readout that evaluates your start, cruising and stopping performance. A higher score means you’ve done better (check the gallery for a photo of this).

Other screens show you what the engine and electric motor are doing at any particular time, and various other economy-based graphics – savings, drive information, 5-minute fuel consumption and trip summary. The driving position is nice – fairly upright with a good distance between you and the steering wheel. The steering wheel houses convenient controls for air conditioning and audio.

The level of safety features is excellent for a 32 grand car and include Hill-start Assist Control, Traction Contorl, Vehicle Stability Control, ABS, Electronic Brake-Force Distribution and Brake Assist, and seven airbags (including a driver’s knee airbag).

The Prius c is Toyota’s attempt at a slightly funky hybrid. In general there’s not much funky about a Toyota…except maybe the new 86 which we’ll have soon. But even that treads the middle road in terms of sports-themed vehicles.

The Prius c is aimed at city-based females, perhaps with a child. The bright interior along with some stand-out colour options add to the appeal. It’s an attractive price and an attractively styled vehicle with the features of cars costing $5-10,000 more. Price: $31,990 (base model + 16-inch alloys).

Looking for a second hand Prius? Try clicking here (opens in a new window)


  • Fuel efficient
  • Fun
  • Spritely
  • Roomy for its size
  • Chirpy interior


  • Offset instrument cluster
  • Low speed brake pedal feel


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