News: Advertising boob creates 517 accidents

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A risqué mobile advertising display in Russia’s capital city Moscow created so many accidents in one day that local police have now impounded the 30 trucks emblazoned with the image of a woman’s breasts.

The massive billboard advertisements were placed on the side of the box body trucks, and featured a woman’s breasts cupped in her hands, with the slogan “they attract” written across her nipples.

The stunt was created by an advertising agency specialising in mobile advertisements but it didn’t go quite to plan. Continue reading “Advertising boob creates 517 accidents” »

News: Commodore GTR specifically for Kiwis

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Holden has released a limited edition Commodore designed especially for the New Zealand market.

To coincide with the launch of MY15 VF Commodore – along with the celebration of 60 years in New Zealand – the brand has created another limited edition GTR sedan, this time based on the VF series.

The company had previously carried out a similar and successful marketing exercise on the previous VE sedan some years ago, when Holden Australia executive director Peter Keeley was the boss of Holden NZ. Continue reading “Commodore GTR specifically for Kiwis” »

News: Now is still good time to buy: consumers

conconf-340x246Households still feel better off financially compared to a year ago (+9 from +10 in September), in the latest ANZ/Roy Morgan consumer confidence survey.

This has consistently been in positive territory for a year now – the best run since the onset of the global financial crisis in 2008.

And in good news for vehicle sales, consumers say it’s still a great time to buy a major household item, improving marginally to +40 from +38. Continue reading “Now is still good time to buy: consumers” »

News: SUVs are 6 of 10 best cars in NZ

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A pack of SUVs dominate the top finalists for the 2014 New Zealand Car of the Year (COTY).

The NZ Automobile Association and NZ Motoring Writers’ Guild (NZMWG) will announce the Car of the Year at the Viaduct Events Centre in Auckland on December 4.

Members of the guild and AA judges who have driven the top 10 cars will independently rank each of them on a number of elements including value, design and quality – the best of which will become the 2014 New Zealand Car of the Year. Continue reading “SUVs are 6 of 10 best cars in NZ” »

News: Australia’s best and least secure cars

car-keysEngineers from the NRMA Insurance’s Research Centre have assessed over 190 current-model cars across eight vehicle categories and scored them for security.

The results show that Audi, Mitsubishi and Jaguar scored highly on many categories, while on the other hand Toyota, Honda and Nissan scored the lowest in various categories.

The National Motor Vehicle Theft Reduction Council (NMVTRC) estimates that the cost of vehicle theft in Australia is over $610 million per year, and it’s consumers who pay the price through higher insurance premiums and added demands on our justice system. Continue reading “Australia’s best and least secure cars” »

News: Driverless Audi RS7 takes on race track

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Audi will take a driverless Audi RS7 Sportback on a hot lap on the Hockenheim race track this Sunday, October 19, in the season finale of the German Touring Car Championship. In the process, it will be as fast as it would be with a professional race car driver at the wheel.

Already the driverless RS7 has been tested against a real driver and it won that race. Two Audi RS7 sedans completed hot laps around the track; one piloted by a human and the other one driving autonomously. The driverless car, called ‘Bobby,’ beat the human driver by five seconds, reaching speeds of up to 240km/hour.

The Audi RS7 piloted driving concept car will handle the Hockenheim track at racing speed. With the latest Audi developments on board, the technology demonstrator will drive to its physical limits with millimetre precision. Continue reading “Driverless Audi RS7 takes on race track” »

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