So what’s new about the Hyundai ix35? Well, pretty much everything, including the name. The ix35 is an all-new model for the Korean carmaker and is set to replace the popular Tucson here, in the NZ market. The ix35 is a sheet-metal representation of Hyundai’s bold charge from bare-bones carmaker to a builder of stylish and desirable product. But even for an in-form Hyundai the compact soft roader market segment is hard fought by established competitors like Toyota’s Rav4 and the Honda CR-V. The ix35 has got the fresh-faced looks to get into the ring, but does it have the ability to come out on top. Car and SUV tag-teamed with the new ix35 CRDi Elite to test its metal and its mettle.
Penned at Hyundai’s European Design Centre in Germany the ix35 has a distinctive Euro flair to its aesthetic. Using Hyundai’s new ‘fluidic sculpture’ design language the ix35 is busy with dramatic crease lines and multi-sided shapes. Up front an aggressive grille, raked windscreen and pumped up bonnet signal dynamic intent. Swollen wheel arches and an ascending belt line dominate the profile view and out back wrap around jewel-stone tail lights and a roof spoiler finish the modern look. The Elite tested model is given added appeal by chrome work on the front grille and door handles with 18-inch 5-spoke alloys filling the guards. Overall it’s a curvaceous modern looking vehicle which will appeal nicely to image conscious buyers, it also isn’t overtly feminised — a potential hazard within the class.